This complete Resolutions campaign was designed for Kickfire under contract with Moreland Associates. The campaign was a New Year's resolution campaign that asked the email recipient to provide some resolutions that they wanted to achieve for 2010. This information was captured within Joomla and exported as a CSV which in turn imported into an Adobe Indesign file that was programmed with variable data to print a resolutions document including their resolutions and company logo.
This file was then used to generate a screen background image as well as a high resolution PDF for printing a poster. Once completed, the files were emailed to the registered representative with instructions on placing their new resolutions on their computer backgrounds. This included Mac and PC instructions.